Buying a home is one of the most significant decisions a person will make in their life. But contrary to popular belief, it’s not always based on cold calculation. Behavioural economics shows that cognitive biases – persistent errors in thinking – play a key role in how and why we choose a particular property. Understanding … Read More “Cognitive Biases in Home Buying: A Scientific Look at Irrational Investing” »
Category: Scientific Perspective
Scientific Perspective
Scientific Perspective
At first glance, investing in housing and securities can bring comparable returns. However, millions of people around the world intuitively prefer real estate. Why is an object with a high entry cost, low liquidity and subject to physical depreciation perceived as a more reliable and desirable asset than shares or funds? The answer lies not … Read More “The Psychology of Ownership: Why People Invest in Homes, Not Stocks” »